Just in time for Public Relations Month in September and Communications Month in October, the local chapter of the UK based International Public Relations Association recently launched PR Matters, a communicator’s guide to the dynamic world of public relations.
BSP Deputy Governor Berna
Romulo-Puyat was the guest of honor at the book launch held at Heritage XO
at S Maison, which was attended by some of the country’s leading PR and
communications practitioners, agencies, and friends from the media. They were
welcomed by IPRA Philippines members led by local Chair Noel Nieva, as well as Joy
Buensalido and Millie Dizon, who spearheaded the book’s publication.
PR Matters is
a compilation of articles written by IPRA Philippines members on an extensive
range of communications related subjects – PR basics, crisis management, media
relations, corporate social responsibility ethics, trends, and the PR’s role in
both the agency and corporate scheme of things. It also tackles the onset of
innovations like the new media and AI, as well as challenges like the pandemic,
which was recounted in the Coronavirus Chronicles series.
These were published as a roundtable column in a daily
business publication, the first of which was Rene Nieva’s PR from a Global Perspective
on May 20, 2013. The rest, as they say,
is history.
Given the members’ diverse backgrounds, competencies,
personalities, and experience, the book is part of the group’s advocacy to
bring Public Relations principles, tools, and values to a new generation of
practitioners.
During the event,
guests were given a glimpse of the book as speakers shared excerpts from articles
touched them. Business Mirror Chuchay
Fernandez Editor in Chief highlighted how AI may change things forever, and
cited Richard Burgos’s efforts to include science in communications during his
DOST stint. ANC’s Ron Cruz spoke about
the power of storytelling which Bong Osorio featured in his article. Mich Orosa-Ople, Managing Partner of Ripples
touched on Ritzi Ronquillo’s take on leadership; while Mike Constantino,
founder of Homonym, showed the audience how sonic branding can be a powerful
tool.
IPRA, the International Public Relations
Association, was established in the UK in 1955, and is the leading global
network for PR professionals in their personal capacity. It aims to advance trusted communications and
the ethical practice of public relations through networking, its code of
conduct, and intellectual leadership of the profession.
Those interested in the PR Matters book may place their orders via viber message
@0920-9542980 or sending an email to books@buensalido.com. ph.
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