SM PRIME WINS ICSC COMMUNITY SUPPORT, DIGITAL MARKETING AWARDS

 SM Prime Holdings won two major awards during the recent International Council of Shopping Centers Asia Pacific Shopping Center Awards ceremonies in Shanghai, China.

 

            It received the prestigious Asia-Pacific Community Support Award for Operation Sendong: People Helping People to Rebuild a City and the Digital Media Marketing Gold Award for its iButterfly Hunt campaign, as well as numerous citations for its campaigns in the Cause Related, Business to Business, Public Relations, and Sales Promotions categories.

 

The iButterfly Hunt had total downloads of 39,545 and a redemption
rate of 13%.

SM Prime continues to offer long term solutions by building 200 homes through its partnership with Gawad Kalinga.

            With its vision to create an inspired global shopping center industry responsive to the needs of its communities, the ICSC Community Support Awards recognizes corporate social responsibility and community outreach efforts around the world.  The award comes with a US$5,000.00 donation to the winner’s charity.

 

            SM Prime’s Operation Sendong: People Helping People to Rebuild a City highlights the company’s response to the devastation brought about by typhoon Sendong in December 2011 in Northern Mindanao.  One of the hardest hit by the storm was Cagayan de Oro, a city which had not experienced a typhoon for the past thirty years, and in which SM has a mall.

 

Giving relief goods as quickly as possible was crucial as Cagayan de Oro city did not have a typhoon in 30 years and was totally unprepared for this.

SM's Operation Sendong was able to distribute relief packs to 19,500 families in Northern Mindanao.

            Being part of the community, SM Prime together with SM Foundation and SM Supermarket was one of the first to take part in relief efforts, distributing relief packs to 19,500 families, assisting the city government in relief efforts, and creating programs that will lift the community’s spirit.  It continues to offer long -term solutions by building 200 homes through its partnership with Gawad Kalinga.

 

            The iButterfly Hunt digital marketing campaign, on the other hand, which was held from May 5 to June 30, 2012, had 64 exciting offers to shoppers in 8 SM malls. This successful campaign had 39,545 total downloads, 17,401 butterflies caught, and an average redemption rate of 13%.

 

            Through its Global Awards Program, the ICSC has recognized and honored the shopping center industry’s most cutting edge properties, innovative solutions, and creative marketing trends, as well outstanding examples of design and development throughout the world.

            

SM Prime Holdings won the International Council of Shopping Center's prestigious Asia Pacific Community Support Award for its Operation Sendong: People Helping People to Rebuild a City outreach program, as well as a Digital Marketing Gold Award for its iButterfly Hunt during ceremonies held recently at the Shanghai International Convention Center in Shanghai, China. ICSC President and CEO Michael Kercheval is shown in photo with the SM team: SM Supermalls Vice President for Marketing Grace Magno, Senior Manager for Digital Marketing Dave Pimentel, AVP for Operations Debby Go, SM Vice President for Marketing Millie Dizon, AVP for Marketing Jenjen Amigo, and AVP for Marketing Ruby Reyes.