PRESS RELEASE: Fun with Hello Kitty’s London and Sharing with Child Haus Kids A SANRIO CHRISTMAS AT THE NORTH

Our favorite Sanrio characters again make a stop at the happiest mall this Christmas as SM City North EDSA and Sanrio teamed up again to deliver the world of Christmas to kids of all ages in the Sanrio Christmas at the North.

This time, Hello Kitty takes her friends to a fun Christmas in London as the Block Atrium is transformed into a showcase of the historic and hip city. Here, mallgoers can take a tour of iconic London landmarks: Buckingham Palace, the London Underground, the Big Ben or Elizabeth Tower, as well as symbols of London lifestyles: the red telephone booth, the double decker bus, a fish and chips restaurant, and a pastry shop.

A Christmas tree filled with ornaments and treats - it is said that it was Queen Victoria’s husband Prince Albert that brought the German Christmas Tree tradition to the rest of the world -completes the Christmas in London theme.

During the recent launch, mallgoers welcomed Hello Kitty who came in with her Royal Guards. Honeybarn CEO Dexter Dy of Honeybarn (Sanrio Licensing) also graced the event, which had other Sanrio characters Mimi White, Mary White, George White, Dear Daniel, My Melody, Kero Kero Keroppi, Pochacco, Bad Badtz, Maru, and Tippy Bear beside the London landmarks.

This brought lots of cheer to the audience, including kids from Child Haus, a temporary shelter for patients of cancer and other diseases who come to Manila for treatment but have no place to stay. The Child Haus permanent home was donated by SM Prime Holdings President Hans T. Sy.

London Street style was also highlighted in a special fashion presentation by Forever 21 with famous London attractions in the background.

But the fun doesn’t stop there. Kids of all ages will have the chance to Meet and Greet Hello Kitty on November 29, 30, and every Friday to Sunday of December except 28 and 29 at 4pm and 5pm at the Block Atrium.They can also buy fun Sanrio stuff at the Sanrio Christmas Bazaar at The Block Atrium and City Center.

They can also join the Little Twin Stars Starry Party with the delightful Little Twin stars characters Kiki and Lala. They can have their pics taken beside larger than life treats - a Cookie House, Cake House, Gigantic Ice Cream Bowl, Heart Cart, Chocolate Fondue, Cupcakes and Macarons from November 15 to December 31.

Founded by Shintaro Tsuji, Sanrio Co., Ltd is a Tokyo based character-branded merchandise company established in 1960’s. The company designs, licenses and produces kawaii(cute) products that are sold worldwide. Sanrio's best known character is Hello Kitty.

Other fun holiday events at SM City North EDSA: Santa with the Drummer Boys will also spend their holidays at the Annex from November 15 – Jan 8. It’s your chance to tell Santa your Christmas wishes during the meet and greet on November 17, 24, December 1, 8, 15 22 and 29.

Adding to the merriment are musical performances at The Block Atrium: by the Children’s Boys Chorale on November 24 and December 7 at at 7:00 PM; and the Manila Philharmonic Christmas Symphony on December 22 at 5PM.

1: The beloved Hello Kitty with host Georgina Wilson

2: Hello Kitty gives a warm hug to the kids from Child Haus, who received treats during the

Event

3: CEO of Honeybarn Mr. Dexter Dy during the launch of Sanrio Christmas at the North

4:SM VP for Marketing Ms. Millie Dizon (center) with AVP for Marketing Ms. Ruby Reyes and and AVP for Operations Renee Bacani in front of the Buckingham Palace showcase

5: Granda Pa at the Giant Christmas Tree

6: SM City North EDSA Mall Manager Ms. Hershe Angeles at the Little Twin Stars’ Cake House

.7: The Royal Guards of Hello Kitty in London

8: London Street Fashion by Forever 21 at the Fish n chips pub

9: This striped dress worn with a denim top by Forever 21 evokes London street style

10: Cool weather, hot jackets and knits by Forever 21 with the London Eye as the background. The London Eye, the tallest ferris wheel in Europe, is located on the South Bank of the River Thames in London

11. Prep and polished. Vests, cardigans and scarves are elements of UK prep style, as this Forever 21 outfit shows.

12: Boho chic with the iconic London Tower Bridge as background. This landmark bridge, which takes its name from the nearby Tower of London, is a combined bascule and suspension bridge in

London which crosses the River Thames.

13: A fringed shawl worn over an abstract printed dress highlighted by the London Tower

Bridge. The bridge's present colour scheme dates from 1977, when it was painted red, white and

blue for Queen Elizabeth II's silver jubilee.

14: Layered menswear mix at Nelson's Column at Trafalgar Square. This 19th century column is a monument built to commemorate Admiral Horatio Nelson, who died at the Battle of Trafalgar in

1805.

15: Hello Kitty’s Mom Mary White with her Dad George White at the underground station, London’s famous subway.

16: Pochacco beside London’s iconic red telephone box. The telephone kiosk is a popular public telephone designed by Sir Giles Gilbert Scott in London and considered as British symbol throughout the world.