A STAR- STUDDED PREMIERE FOR BRILLANTE MENDOZA’S APAG AT SM CITY NORTH EDSA

Apag lead stars Coco Martin, Jaclyn Jose, Gladys Reyes with Director Brillante Mendoza  during the Apag Celebrity and Media Special Screening SM Cinema 2,  The Block , SM City North Edsa 

Senator Lito Lapid with Allen Dizon

 Shaina Magdayao with Mark Lapid 

National Artist of the Philippines for Film and Broadcast Arts Ricky Lee(3rd from left) with Jean Saburit , Director Brillante Mendoza and Azenith Briones

Director Brillante Mendoza with SM’s Millie Dizon at the red carpet of Apag Celebrity and Media Special Screening at SM Cinema North Edsa

Former FDCP Chairman Liza Diño and Singer-songwriter Ice Seguerra

Solar Entertainment CEO and President Wilson Tieng

Director Laurice Guillen with Director Brillante Mendoza

French Embassy Audiovisual Attaché Martin Macalinta

Ricky Davao and Director Adolf Alix Jr.

Director Brillante Mendoza with the all-Kapampangan cast of Apag includes Jaclyn Jose, Gladys Reyes, Sen. Lito Lapid, Coco Martin, Julio Diaz, Mercedes Cabral and Gina Pareño. Apag is taken from the Filipino compound "hapag kainan" or dining table which is Director Mendoza’s tribute to Philippine culture, particularly his own Kapampangan roots.

Apag is one of the feature films at the 1st Summer Metro Manila Film Festivals which will run in SM cinemas and other theatres nationwide from April 8 to 18. A family drama film, it also showcases the family bonding of Kapampangan families through its simple but savory food - being Pampanga as the culinary capital of the Philippines.

Apag means feast in Kapampangan, and film enthusiasts celebrated

the film’s premiere at The Block SM Cinema 2, SM City North Edsa. It was a gathering of celebrity A-listers, friends from the movie industry and the media led by renowned filmmaker Brillante Mendoza and his mostly Kapampangan cast.

 

Apag, starring Coco Martin, Jaclyn Jose, Senator Lito Lapid, Gladys Reyes, Julio Diaz, Shaina Magdayao, Vince Rillon, and Mark Lapid, is one of the feature films at the 1^st Summer Metro Manila Film Festivals which will run in SM cinemas and other theaters nationwide from April 8 to 18.

A joint project Center Stage Productions, SM Cinema and SM City North Edsa, the premiere gave guests an exclusive screening of Director Mendoza’s latest masterpiece.

 

Apag follows the story of a prominent Kapampangan restaurateur Rafael Tuazon (played by Coco Martin) making preparations for a feast when he figures in a vehicular accident that kills tricycle driver Matias. After escaping the scene in fear, his father Alfredo (Lito Lapid) sacrifices himself to the law in order to save him. Free but devoured by guilt Rafael attempts to make amends to the victim’s widow Nita (Gladys Reyes)--- but no secret remains uncovered for long. 

 

No less than National Artist of the Philippines for Film and Broadcast Arts Ricky Lee and Solar Entertainment CEO and President Wilson Tieng, graced the event.  Martin Macalintal from the French Embassy, former FDCP Chairman Liza Diño, Singer Ice Seguerra as well as Mendoza’s colleagues in the film industry Directors Laurice Guillen, Louie Ignacio, Lawrence Fajardo and Adolf Alix were also present.

 

2019 MMFF Best Actor Allen Dizon, who starred in Mendoza’s award-winning Mindanao, was there along with Ricky Davao, actors Ina Feleo, William Lorenzo, Jean Saburit, Azenith Briones, Nico Locco and Christine Bermas.

 

 

The film is about family, guilt, justice and a human being’s capacity to sacrifice and forgive. “Apag is a foreshortened word from Hapag Kainan, meaning dining table. In a place where people gather to dine, the common table becomes a critical symbol of unity. The dining table is where the family lays down their food – a symbol of one’s labor of love – to be offered and exchanged for gratitude, empathy and ultimately to herald a celebration,” shared by the internationally acclaimed director.  It is also Director Brillante Mendoza’s tribute to Philippine culture, his own Kapampangan roots and refreshingly highlights local food, religion and family values. The cast also includes veteran stars Gina Pareño, Mercedes Cabral, and Joseph Marco.

 

Apag premiered at the Busan International Film Festival and has competed at Warsaw International Film Festival, World Film Festival of Bangkok, Vesoul International Film Festival and Asian Film Festival (South Korea) in 2022-2023. Apag is produced by Hongkong International Film Festival Society and Center Stage Productions.

 

Like and Follow Apag movie page on Facebook and Center Stage Productions at www.facebook.com/cspco.ph on Facebook, @cspco.ph on Instagram and @cspcoph on twitter for the latest news and updates about Apag. Don’t forget to support Apag Team at the first Summer Metro Manila Film Festival Parade of Stars to be held in Quezon City on 2 April.

 

The Apag Celebrity and Media Special Screening is one of the exciting events at SM Cinema North Edsa.